How to feed the whole world
The case for white bread
TED lecture by Louise O. Fresco
February 2009 Longbeach California
A powerful thinker and globe-trotting advisor on sustainability, Louise Fresco says it’s time to think of food as a topic of social and economic importance on par with oil — that responsible agriculture and food consumption are crucial to world stability. Louise Fresco shows us why we should celebrate mass-produced, supermarket-style white bread. She says environmentally sound mass production will feed the world, yet leave a role for small bakeries and traditional methods.
This talk was presented at an official TED conference, and was featured by our editors on the home page.
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